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Iron Won’s new book, Can’t You Make Money, or Are You Choosing Not To?, focuses on mindset, relationships, intergenerational responsibility, and the importance of immediate action. Rather than offering a conventional formula for wealth, the book encourages readers to examine their environment, acknowledge their limitations, and build stronger networks. It is being positioned as a practical guide to personal transformation and is expected to attract attention within the self-development publishing market.
Although many people aspire to achieve financial freedom, a significant number find themselves discouraged before taking meaningful action. Against this backdrop, Can’t You Make Money, or Are You Choosing Not To?, the new book by Iron Won, chairman of Youth Meta, has attracted considerable attention from readers. A book talk held on June 13 drew a large audience seeking not merely an introduction to the publication, but practical guidance for finding direction in their lives.
The author argues that the essential foundation of success lies not in technical expertise, but in restructuring one’s mindset. He emphasizes that genuine leadership begins with acknowledging one’s limitations and building relationships with people who can complement them. Through the concept of a “deflationary network,” he explains that success is rarely achieved in isolation, but is more likely to emerge within an environment shaped by people who already possess the values and habits associated with wealth.
The book also offers a perspective on communication between generations. Rather than insisting on the superiority of their own experience, members of the older generation should serve as a ladder that enables the next generation to see and reach higher possibilities. An episode in which the author sought to convey the value of emerging technologies to his children reinforces the responsibilities of parents and senior generations in a rapidly changing society.
Ultimately, the book is presented not as a conventional manual for becoming wealthy, but as a broader guide to self-reflection, the redesign of one’s environment, and the translation of intention into action. The author’s message—“We are not unable to make money; we are choosing not to”—offers a forceful call to move beyond complacency and begin acting immediately.
Can’t You Make Money, or Are You Choosing Not To? is currently available through Kyobo Book Centre and other online and offline bookstores nationwide. The publication is expected to bring renewed momentum to South Korea’s self-development book market.
FN Today is a South Korean economic and business news organization whose history dates back to 2003. Following its adoption of the name Finance Today in April 2008, the publication was developed into Korea’s first comprehensive online economic news portal in May of the same year. Since its establishment, FN Today has provided reporting and analysis across a broad range of fields, including finance, capital markets, industry, technology, politics, society, culture, and regional affairs. Its editorial coverage encompasses breaking news, in-depth reports, executive interviews, expert commentary, and analysis of major economic and industrial developments in Korea and abroad. FN Today has also expanded its expertise into emerging sectors that are reshaping the global economy, with particular attention to digital assets, blockchain technology, artificial intelligence, and the broader digital transformation of industry. In 2018, the organization established a dedicated Blockchain Center, strengthening its capacity to report on and examine developments in blockchain, cryptocurrency, and related financial technologies. The publication operates as part of FN Media Group, an integrated media organization engaged in journalism, broadcasting, digital content, research, exhibitions, and industry-focused communication. Through its affiliated media platforms, research institutions, and specialized projects, the group produces and distributes information for both general audiences and professionals across a variety of sectors. This broader organizational framework enables FN Today to combine daily news coverage with specialized research, public discourse, and analysis of rapidly evolving economic and technological trends. FN Today continues to serve as an independent source of business and economic journalism, presenting informed perspectives on the forces shaping markets, industries, and society.
