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A newly released book titled Can’t You Make Money, or Are You Choosing Not To?, which tells the story of Iron Won’s journey from completing only elementary school and enduring severe hardship to becoming chairman of a global AI data analytics company, has attracted considerable attention from readers since its publication.

Released on June 15, the book quickly entered the upper ranks of the business and economics category at major online bookstores and achieved bestseller status. Readers have responded positively to the author’s real-life account of building success through determination, execution, and a willingness to take risks rather than through an elite academic background or privileged circumstances.

Can’t You Make Money, or Are You Choosing Not To? is neither a conventional personal finance book nor a formulaic guide to success. By asking whether people are truly unable to earn money or are instead failing to take the necessary action, the author encourages readers to reconsider their attitudes, decisions, and approach to life. The book presents, in direct terms, the possibility that the greatest barriers to success may lie not in external circumstances but in one’s own choices and behavior.

Iron Won’s life itself forms a dramatic story of personal growth. During his childhood, he worked in a variety of physically demanding jobs—including delivering lunchboxes, washing dishes at restaurants, performing manual labor, and working on a ranch—to support himself. Rather than treating deprivation as an excuse, he sought to transform hardship into a source of motivation and growth. The book recounts how he repeatedly returned to entrepreneurship despite numerous business failures, financial difficulties, and personal setbacks.

He currently leads UseMeta, a global AI and data analytics company. UseMeta is known for applying AI-based data analysis technologies to interpret trends in the digital asset market and has been expanding its operations through an international business network.

The author identifies “investment in people” as one of the central factors behind his success. He emphasizes that recognizing the limitations of one’s education or professional background, while maintaining a continuous willingness to learn, can become a decisive turning point in life. Drawing on his own experience, he explains how he continued to invest boldly in education and the development of personal networks even during periods of financial hardship, ultimately finding that such investments became his most valuable assets.

The book also repeatedly stresses the importance of execution. According to the author, many people delay taking action because they feel insufficiently prepared or believe that the timing is not yet right. He argues, however, that a perfect moment does not exist and that the earliest opportunity to begin is the moment an idea first emerges. In his view, genuine competitiveness is developed through direct experience, experimentation, and learning in real-world situations.

A notable feature of the book is its inclusion of 25 questions and practical exercises designed to help readers define their goals and evaluate their current circumstances. The structure encourages readers not merely to consume the content passively, but to use it as a framework for planning their own lives and objectives in concrete terms.

Observers in the publishing industry have noted that the book goes beyond a conventional success story by offering practical motivation and encouraging behavioral change for people navigating an uncertain economic environment. The author’s experience of overcoming educational and social disadvantages has resonated particularly strongly with young people and office workers seeking direction amid a difficult job market and prolonged economic uncertainty.

Rather than focusing primarily on techniques for making money, Can’t You Make Money, or Are You Choosing Not To? examines the attitudes, decisions, and willingness to act that shape an individual’s life. Its central message—that success is not reserved for a select few, but is available to those who continue moving forward—has left a strong impression on readers.